Rapid7
Winter Escape Incentive - Morzine, France
WHO.
Rapid7 is a leading global provider of security data and analytics solutions that enable organizations to implement an active approach to cyber security. Sleek has worked with this client since 2020 and steadily expanded our scope of responsibility with them by building trust and delivering to an exceptional standard.
WHAT.
Rapid7 was looking to incentivise the team at Softcat - a provider of IT infrastructure solutions - to achieve the highest possible sales of Rapid7 products to their clients. Sleek would design, promote and host an incentive competition in which 8 Softcat employees would win a place on a luxury weekend skiing in the French Alpine town of Morzine, hosted by Rapid7.
HOW.
Sleek worked closely with the client from the outset and designed, promoted and delivered a full project management service. Softcat employees could secure one of the 8 places available on the luxury weekend by achieving the highest sales of Rapid7 products over a 6 month period.
Sleek produced a monthly email update to the Softcat employees from Rapid7 which introduced the format, revealed highlights of the prize and created some friendly competition with a leaderboard which showed who was currently on course to win a place.
Sleek also provided a ‘Mountain Mail’ package that was sent to those at the top of the leaderboard midway through the competition period - this contained luxury items packaged with a postcard from Morzine!
The winners were announced and provided with detailed ‘know before you go’ guides to what was going to be an unforgettable trip.
A full logistical process was implemented to ensure the trip ran seamlessly and was completely stress-free. Attending to these details behind the scenes makes an enormous difference to the guest experience, examples include: arranging hotels at the departing airport, providing timely transfer services, ensuring rooms were ready on arrival in Morzine and providing ski hire suppliers with sizes in advance to ensure a super fast fitting service for the guests.
The itinerary was designed to cater for both experienced and complete beginner skiers. We offered a guided ski tour across the resort for the competent and beginners lessons for those just starting out. The group would come together for meals on the piste, all pre-booked in beautiful settings that facilitated social interaction whilst enjoying Morzine’s incredible local dishes.
Sleek would include an afternoon at the legendary La Folie Douce where everyone enjoyed an afternoon of après ski!
THE RESULT
The promotion and delivery of the Incentive were both incredibly successful. The client and their guests were absolutely delighted with the experience and we received excellent feedback including the following from Rapid7:
‘Sleek went above and beyond, nothing was too much trouble, the team conducted themselves brilliantly and were incredibly professional throughout. Now it’s time to set the next one up!’
The team at Sleek are already planning next year's winter escape for Rapid7!
