Corporate Event Management - Global Tech Client

Stockholm

WHO.

A global tech giant that engages Sleek for 12,000 delegate Summits through to intimate private events. Our business has exponentially grown across its multitude of brands and divisions due to recommendations and referrals.

WHAT.

The leaders of the brand’s EMEA Marketing team briefed Sleek on a corporate event management project for their 200-plus staff.

The stunning, historic city of Stockholm was the setting with delegates flying in from across the continent. We planned every aspect down to the last detail with the goal of creating a truly memorable experience across two days that would inspire the team to continued success.

Guests would check in to the Scandic Continental Hotel on Monday afternoon and immerse themselves in Swedish culture via a tour of the ABBA museum. An early evening drinks reception took place on the rooftop terrace of the stunning venue Hasselbacken.

The second day started at the Scandic Continental with presentations and breakout sessions before boarding the S/S Stockholm for drinks and a traditional Swedish dinner whilst enjoying the stunning views. The fun continued long after the boat docked with many dancing late into the evening (which was still light given it was Swedish Midsommer!) The following morning saw a final presentation to the team followed by a champagne reception and lunch before it was time to head home.

HOW.

Corporate event management requires meticulous organisation and it’s vital that the company culture and goals are fully understood. Logistics are key when it comes to planning an event with various locations and differing goals for each aspect. Sleek put in the critical groundwork to ensure that all the necessary and functional aspects appeared effortless; including registration at the hotel and transfers to the various locations. 

The agenda needs to be balanced between focus and fun to ensure that all guests are fully engaged at the event. It’s also critical to combine structured activities with free time to explore; we created QR codes that guests could use to access different walking tours we had designed for the city. 

Given the calibre of the client, it was vital that the audio/visual elements and presentation settings were of the highest standard and that timings were carefully planned to flow seamlessly. Corporate event management success is achieved through the little touches that make the experience memorable; welcome gifts and cards were incorporated to ensure each guest felt truly appreciated.

KEY SERVICES