Pernod Ricard

TFWA Duty Free & Travel Retail Global Summit - Cannes

WHO.

Pernod Ricard is the world's Number 2 global wine and spirits group. They house one of the industry's most comprehensive portfolios with 240 premium brands available in over 160 countries, including Jamesons, Absolut and Jacobs Creek.

WHAT.

Pernod Ricard would appear at TFWA - Duty-Free & Travel Retail Global Summit at the Palais des Festivals et des Congrès convention centre in Cannes, France. The event welcomed close to 6000 delegates and is one of the most notable in the calendar for this industry. Key buyers from across the globe attend to see the world's leading brands exhibit. Pernod Ricard engaged Sleek to project manage their teams across the planning stages and provide onsite support for the event. Jameson's would be the lead brand they showcased in 2022 - their presence would include one of the events' most extensive stands featuring catering and hosts, plus a branded suite for formal conversations with key customers.

HOW.

We provided three members of our core team to deliver this project. Sleek always work as an extension of our client's teams and adapt to their practices to ensure a seamless experience. Given this was the client's first time engaging an event agency, we needed to achieve this whilst highlighting the multiple ways Sleek could support and advise. This meant that the scope of our work changed numerous times as we took responsibility for additional tasks and found creative solutions during the planning stages. Once onsite at this event, our team were able to further demonstrate their critical value by delivering stand enhancements and ensuring that the Pernod Ricard presence was one of the most notable at the exhibition.