Global Tech Brand

EMEA Commercial Kick Off - Virtual

WHO.

The global tech giant behind the world's most comprehensive and broadly adopted cloud platform. Sleek has supported them since 2015 in delivery of events ranging from private meetings through to 12,000+ delegate Summits.

WHAT.

The client was looking for a ‘Commercial Kick off’ day to truly engage and inspire their employees across EMEA for the year ahead. This was an opportunity to bring key messaging to life for the team and also celebrate their achievements. 

Sleek were responsible for creating an event identity, delivering full project management, onsite support, content management, set builds and creating then delivering engaging concepts to be incorporated into the broadcast.

The morning saw the entire region engaged via a ‘Breakfast Show’ TV format. This was filmed at the top of their stunning London offices and broadcast live across EMEA to staff. The afternoon was localised with 9 regional sessions taking place.

HOW.

Our Sleek team embraced the opportunity and challenges associated with engaging such a vast and widely dispersed virtual audience:

• We understood just how vital it was to collaborate closely with the Central Marketing team hosting the event from the outset. They know their staff best. Integrating seamlessly with the brands we partner with is an essential component of the Sleek delivery process and we met weekly with various stakeholder teams and communicated daily with key individuals.

• The identity was centred on a breakfast TV show format with a futuristic space theme to marry with the strapline 'The Future is Ours'. Bringing this concept to life included creating a rocket launch icon and engaging an accomplished designer to sketch a futuristic set for the broadcast. 

• The set consisted of 3 distinct ‘zones’ including;  

Presentation area: Formal presentations & Awards 

Fun area: Segment links and audience interaction 

Chat area: Conversations between live contributors 

• The agenda was tailored to sustain high engagement throughout the session; it featured; notable keynote speakers sourced by Sleek, virtual and studio-based presenters, customer stories, awards and fireside chats featuring the MD of EMEA.

• An online chat function was incorporated to bring the EMEA regions together and to allow all employees to contribute to the conversation and provide real-time reactions.

• The audience could also play virtual bingo by spotting key space-themed objects that were placed both on the set and hidden in the presenter's backgrounds. 

• The client wanted to provide SWAG gifts to their audience without compromising on sustainability (so posting items across EMEA definitely wasn’t an option!), instead, we created digital SWAG including space-themed playlists and downloadable workbooks so the audience could note down key takeaways.