3 Mid-Year Sales Events To Get Your Team Motivated, Selling & Celebrating
We are halfway through the year and you are well and truly past your Sales Kick-Off but what is next to keep your sales team motivated, happy and performing to a high standard for the remainder of the year? Events are a great way to upskill your team, generate new ideas, provide insights and show appreciation to your team.
This week we look at 3 different mid-year sales events for your sales team.
Team Building Day
Sales team building events improve communication, build trust, and strengthen relationships with your team. They're a popular way to improve teamwork and by planning unique team activities specifically for your sales team, you can help build the core skills your salespeople need to succeed!
Connect remote teams & improve communication
Moving on from Covid and the introduction of a hybrid working style, you may have noticed that there is a mismatch between when certain team members seeing each other day to day and the connection within the team. Team building events are a great way to pull members of teams together who may not always work closely during their day-to-day responsibilities.
For teams working remotely at the moment, taking the time to allow them to build their relationships within the team and outside of the project deliverables can have a huge impact on how well they work together. This also allows team members to feel closer to the wider team and help improve their connection to the business and their co-workers.
Improve performance
Through implementing team-building events your sales team will work together better to hit sales targets and not compete against each other. A shared vision and teamwork that can be achieved from effective team building events will have your team working cohesively to achieve a common goal.
Boost morale & productivity
It is common knowledge that happier employees are more productive employees. Research by Oxford University's Saïd Business School, in collaboration with British multinational telecoms firm BT, has found a conclusive link between happiness and productivity in the workplace.
‘We found that when workers are happier, they work faster by making more calls per hour worked and, importantly, convert more calls to sales,’ said Professor De Neve.
Having a happier and more productive sales team means they’re less likely to burn out. Because salespeople regularly deal with rejection, can have demanding targets, and work irregular hours, the support that comes from team building for sales teams is essential for positive engagement. Team building events can also be a great way to recognise and reward team success.
Speak to Sleek here about creative approaches for your next team building event here.
Sales Acceleration Event
A common event marketing strategy for sales teams are sales acceleration events. This event strategy allows you to nurture and collect leads, build your pipeline and close deals by hosting an event for prospective and existing customers.
It allows you to create more personal interactions and listen to the needs of the customer which ultimately allows you to build a stronger connection with leads or current customers that you may not be able to generate in a general conversation or phone call.
The event can be personalised to VIP clients, prospects in the later stage of the sales funnel or a larger scaled event that is open to all prospective and existing customers. Whether it is an exclusive networking experience, a sneak-peak of a new product or service or a round table of industry voices, by hosting a sales acceleration event you will be able to gain additional insight into your customer needs, create lead generation and even showcase thought leadership within your team and company.
This strategy increases the chances of your sales team closing deals but also generating a pipeline for the remainder of the year to keep them motivated, engaged and hitting targets.
Sleek is available to talk and consult on event strategies and best practices to ensure your team benefits the most from an event here.
Sales Summer Party
Your sales teams work hard and a summer party is an event that many teams look forward to celebrating and can often be used as an incentive to boost sales results!
A lot of businesses are looking to offer something different and encourage employee loyalty. Providing a summer party is a pat on the back for your employees, recognising the hard work they are doing and rewarding them for it.
Busy periods at work are great for teams, but can also add additional stress and pressure of getting everything done which can lead to a drop in morale. Holding a summer party for your employees thanks them for the work they are doing, showing them that it is being recognised and acknowledged. You can even use a summer party to recognise any specific MVPs and achievements of your team.
#SpeakToSleek
Sleek understands how an event can impact not only external brand and sales benefits but also internal team benefits. We are here to provide insight into your hybrid, virtual or in-person event solutions.
Our event experts are ready to talk through different strategies to help keep your sales teams motivated, happy and performing to a high standard for the remainder of the year.
Contact us here or check out our Corporate Events Page for more event inspiration!
Don’t forget to follow us on: