Event Consultancy: take the time to realign and reassess your event process

 As the events industry begins to transition from the disruption caused by the COVID-19 pandemic, the flow-on effect now begins as businesses try to navigate and reconnect with their communities through events.  

With social distancing measures looking to be in place for the foreseeable future, the industry is finding solutions to be able to move forward with safe events. For businesses that are starting to plan for new events or those that are uncertain on how to proceed, there is a great opportunity to strengthen and realign the current event process by starting conversations with event consultants to perform a review and help to strategize for the future.

 Review and align current events

Taking steps to review your planning process and the strategy surrounding your events through an external consultant is a great first step. Knowing and understanding the community around your brand and what they’re expecting and attending your event for is constantly changing. Bringing in a consultant to review and knowledge-share to help ensure your events are aligned with your communities expectations will help elevate your events. 

Having an audit to review the events to ensure they’re running at the optimized structure, budget and engagement are vital. Event management consultants are able to advise, guide and assist through the audit process, looking at the event styles, customer journey, atmosphere, budgets, use of technology, engagement and experiential elements.  

Breaking down your event and looking for new opportunities to strengthen and improve the planning process, the events department and your brand’s target audience can lead to running more successful events. Although there is never a great time to review the events process, it more often than not brings around new and improved opportunities to engage and create memorable experiences for your community and to build a high performing event.

At Sleek our event experts are ready to start sharing and talking about how to take your events to that next level - contact us here. 

Event Strategy & Structure

As events begin to transition into a new format and style, now more than ever it’s important to have a strong strategy and understanding of how to engage and communicate with your community. Whether you’re at the planning stages or coming across challenges in planning your event, bringing in an event expert can provide ideas and solutions to maximise your engagement and delegate experience.

With virtual and hybrid event styles leading the way forward as safe options, having an expert to assess how best to align and transform your former event style (exhibition, conference etc.) into a new virtual or hybrid format can make a large difference to the success of the new styled event. 

It is also about ensuring that your communication strategy adapts to the new event. Communicating and creating digital content for an audience in a virtual or hybrid event can be a daunting process as it now requires working with new technologies and research into communication and engagement strategies.  A hybrid styled event will now require social distancing and health and safety strategies for delegates as well as ensuring that virtual attendees get the insight and experience similar to those physically attending. 

Integrating an expert into your team to help with the process of planning the right technology, pricing, sponsorship, social media strategy and digital events content for your event will ensure a successful transition into the world of virtual and hybrid events, but it is also bringing in the right consultant to develop strategies to engage with your community in new and exciting ways for this new style of events.  

Now more than ever it is important to continue to engage and remain visible with your community through events. Here at Sleek, our experts like to work as an extension of your team, collaborating and communicating effectively with your team to understand your events and brand. We are ready to work together to help you produce a successful and memorable event so #SpeaktoSleek.