The Sleek Journal: June Edition
Welcome to this month's issue of The Sleek Journal, where we share the latest marketing insights, experiences, and industry news that have been sparking conversation here at Sleek HQ.
This month, there's been a lot to talk about, from Fenty Beauty dazzling Shanghai with their pop-up to PepsiCo’s brand new football sponsorship strategy. If you would like to tap into our expertise or stay in the loop about what's coming next, subscribe to our monthly newsletter or get in touch.
Samsung Launches ‘First Flips’ Skateboarding Campaign
Let’s drop in on the 'First Flips' campaign by Samsung. And, yes, we used a skateboarding term on purpose (well done if you caught it).
‘First Flips’ sees Samsung teaming up with Iris and Skateboard GB to take a tech launch and - you guessed it - flip it on its head. Samsung is successfully connecting with potential Gen Z customers by tapping into skateboarding, a sport they love, while also highlighting its cutting-edge tech.
By partnering with popular influencers: Yung Filly, ArrDee, and Mia Regan, the brand is not only building awareness of the Galaxy Z Flip5's features but also building genuine connections with younger consumers.
Through its mash-up of sport, tech, and street energy, this campaign aims to grab some hangtime with the new wave of skateboarders. Keep an eye out for their moves on Instagram, TikTok, and YouTube!Learn More
SXSW Festival Expands to London in June 2025
The winds of exploration are blowing for SXSW. After the event successfully expanded its global footprint from Austin, Texas to Sydney, it’s about to push on to London as its European home. Settling there, it will bring together the biggest names in the creative, music and tech industries, and act as an accelerator for up-and-coming innovators.
The event's location in Shoreditch, coupled with its diverse programming — from keynotes and music showcases to tech, gaming, visual arts, design, and fashion — offers platforms for innovative engagement.
SXSW's diverse activations and discussions will offer a richer experience for audiences, perfectly complementing East London's vibrant scene. Local artists and creatives will shine, making SXSW London a dynamic celebration of global and local talent. Get ready for an unforgettable festival!learn more
Fenty Beauty Dazzles Shanghai with Pop-Up Experience
Shanghai isn’t without some shimmer, but Fenty Beauty has added some dazzle.
The brand, founded by Rihanna, unveiled its latest venture, Fenty Beauty Alley, in Shanghai's Fotografiska museum. This pop-up marks Fenty Beauty's debut in mainland China, captivating a blend of urban aesthetics and local culture.
The event, featuring Rihanna herself, excited fans and beauty enthusiasts, showcasing the brand's innovative and inclusive products. Highlights such as the retro disco-themed area inspired by the Diamond Bomb Highlighter made the experience unforgettable. The pop-up not only reflected Rihanna's visionary influence and LVMH's strategic partnership but also set new standards in the beauty industry, making it an exciting development for audiences.Learn more
Netflix Unleashes Thrilling Stranger Things Experiential Campaign in London
Netflix has taken a simple scavenger hunt and turned it… we’re going there… Upside Down! To promote the new season of Stranger Things, the streaming giant dialled things up to Eleven with an innovative campaign in London that let fans into a thrilling experiential adventure.
In Shoreditch, locals encountered posters advertising products from the show's fictional brands like Hawkins watches, Surfer Boy Pizza, and Hawkins Power and Light, complete with intriguing details like a mysterious phone number. The campaign escalated with hazmat-suited figures appearing to cover up the OOH activation, prompting curious onlookers to engage further.
Netflix's playful secrecy, highlighted by a tweet from their UK & Ireland account dismissing the events as "nothing to see here," has sparked excitement and speculation among fans, bringing the world of Stranger Things to life and setting the stage for an eagerly anticipated new season.
Learn more
Transforming Football Sponsorship: PepsiCo's Immersive Strategy
PepsiCo has some exciting goals. Literally.
The brand’s new football sponsorship strategy is now focusing on immersive fan experiences, representing an exciting shift for audiences, focusing on immersive fan experiences rather than traditional logo placements. This evolution is successfully showcasing activations that go beyond the ordinary, including Pepsi cocktails and celebrity performances at prestigious events like the UEFA Champions League final.
By prioritising engaging experiences, the brand not only enhances the match-day excitement but also creates memorable moments that resonate deeply with football fans worldwide, giving their sponsorship an excellent chance to score through impact and relevance.Learn more
A Must Visit: Dive into Dopamine Land London!
Inside the grey bustle of London exists a place literally designed to capture your imagination and ignite your senses. It’s called Dopamine Land London, and it’s where media, technology, and play converge to create an immersive multisensory adventure.
Whether you're tapping into your inner child during family-friendly daytime visits or embracing adult-friendly evenings, there's something for everyone.
Immerse yourself in interactive exhibits and vibrant installations that spark joy and unleash creativity, providing a delightful escape from the everyday grind.