4 Key reasons to work with an events agency
Whether you’re just starting out on your events journey or have been running events for a while now, an agency can be beneficial no matter what stage you’re at.
Events agencies can bring more than venue finding services and a supplier network, an agency can add value through insights, ideas and experiences that can develop and transform your events.
At Sleek we don’t have a set format for any type event, we create each as a bespoke project for every client and along with that, there are 4 key reasons that working with an agency can elevate and strengthen events:
Understanding and Customising the Delegate Journey
One of the most essential parts of your events is the delegate journey and customising an experience for each individual. Creating this process can become overwhelming no matter the size of the event.
Managing the customer journey involves possible steps such as:
Communications plans
Event branding
Marketing the event
Save the dates
Invitations
Managing registrations
Joining instructions
Event experience and interactions
Post-event communication
Agencies can provide marketing solutions as well as communications plans and strategies to make this process seamless and effective. Having access to resources and technology that may not be accessible to you, means an agency can introduce creative and innovative solutions to customise the delegate journey.
2. Experienced Project Managers
Many hours and weeks can go into researching and planning event logistics such as venues, virtual event platforms, entertainment, technology, transportation, speakers, contracts, etc. Using an agency with experienced project managers can be both time and budget efficient for businesses and marketing, sales and events teams.
When you have an agency partner for event management, you get creative ideas, skilled content creation, a brief on strategic budgeting to ensure value for money, access to the latest technology for managing execution, experienced staff, managed business risk, and a network of high-quality vendors.
An agile events agency can quickly gather and activate these skill sets, allowing you to benefit from their years of experience and giving you the time to instead focus on core business responsibilities.
3. Effective Risk Management
Even when events are planned perfectly, there will still be a small risk of something going wrong. Working with an agency of experts who know how to prepare and plan for those risks is always beneficial.
As we approach a time where there can be uncertainty around in-person events, working with an agency can be a great way to mitigate that risk. Having experts available to guide on best practice in regards to safety as well as being able to provide advice and planning strategies on a hybrid or virtual format for your audience, will see you get the most out of the event. An agency with experienced professionals will know how to transition the event from hybrid to virtual if circumstances change quickly and have event A/B/C risk plans in place.
Another side of risk management is the handling, ownership and negotiation of supplier contracts, including reviewing terms and conditions, facilitating payments and being aware of cancellation terms and policies . As agencies manage these tasks daily, their background knowledge and expertise can help mitigate the risk when it comes to supplier contracts.
4. Work as an extension of your team
One of the biggest benefits of using an events agency is their ability to easily support and work as an extension of your team. An agency can be brought in at any stage of the event to assist in any capacity you require. Whether you’re looking for extra support and expertise to help your in-house events team to work with your marketing or sales team who don’t have events experience.
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You may have many event ideas when planning events, but trying to bring them to life in a unique way can often be challenging. Vast amounts of experience combined with the ability to think outside the box means event agencies are continuously producing new and exciting ideas to impress potential clients, employees or business stakeholders.
Agencies such as Sleek also provide services such as event consultancy and target audience analysis to use as their knowledge and expertise to strengthen, analyse and transition your events.
In current times where there are new event formats and uncertainty with in-person events, partnering with an events agency is a great solution for you to still be able to deliver events, drive engagement with your audience and achieve business goals.
#SpeaktoSleek about our hybrid and virtual event services or contact us here about any event questions you may have.