Why your business should invest in corporate events

We have all learnt the importance of face-to-face, person-to-person interaction over the past three years, especially when it comes to spending time in the office with our fellow employees. As a result, corporate events have become more important than ever before!

Events in the corporate sense are often designed to communicate company strategy, launch a product or service, or motivate, train and reward staff. 

Different types of corporate events offer the opportunity to meet new people, clients and prospects plus they can provide a platform to connect with employees, promote your brand, and reward performance within the company.

But what else can they offer?

Improve Company Culture

What separates a good business from a great business is its culture. Corporate events provide a great opportunity to build and harmonise that team cohesion. Corporate events give employees the opportunity to interact with each other on a more personal level and develop relationships which they may not have previously had the chance to do if they are separated by departments.

These strengthened relationships benefit the entire organisation in terms of employee morale, productivity, loyalty and motivation.

Corporate events are fantastic for team-building. If your employees do not have a chance to spend time together and forge friendships, it can be difficult to work together efficiently. Including a team-building element can make a corporate event fun and social – bringing everyone together to enjoy themselves, win a task and make meaningful connections across the business. How often do your marketing team see the tech team? How often do sales hang out with finance? Corporate events set aside work to bring the team together – that means the leaders too.

Every company should also have a strategy to validate and reward their employees. The most successful businesses today acknowledge a ‘work hard, play hard’ scheme that celebrates the team, invests in them and rewards them for their hard work. Whether it’s a party, a game night or a full-on award ceremony, it's validating! 

Build Relationships

Great things happen when your team, clients and prospects are brought together, the power of face-to-face connection is incredible! Corporate events foster good collegiality between employees from different departments, they also allow companies to connect with existing and prospective clients. They have the added benefit of promoting productive conversations and allowing people to get to know each other better, boosting creativity.

When a company hosts frequent corporate events that bring everyone together, it provides the opportunity to network and get to know each other, encouraging more respect and emotional intelligence. Strengthening the communication chain within a business can only be a good thing! 

Positioning the business as a thought leader

Thought leaders are people or companies that have a proven track record of success in their field. Thanks to their notable previous successes, clients are eager to work with them because of their confidence and innovative, forward-thinking solutions that few would consider.

Corporate events can elevate a business’s reputation to that of a thought leader, especially if the business can assert its position as an expert in its field by offering insightful discourse, actionable takeaways, and a memorable experience.

If the business is not necessarily an expert in its field, it can still position itself as a thought leader by instead bringing together all the best minds of the industry in an unmissable event that others will be clambering to attend. 

Boosts Company Morale 

Did you know that the greater your workplace well-being, the fewer employee absences there are? Did you also know that when employees are happy, they are more loyal? When you give your employees a corporate event to let their hair down, work on team-building or acknowledge each other’s successes, you are actively working to boost the company morale and well-being. Corporate events are vital for reducing stress, increasing motivation and ensuring your company and its employees thrive. 

#SpeaktoSleek

From team building to conferences and roundtables, corporate events have a lot to offer both employees and businesses. Whether you’re starting out and need to make a splash, or are already a big name but want to bring your brand to life, Sleek’s event experts are ready to help! 

So let’s talk. Bring ideas, challenges, aims and budget, then we will add the expertise and resources to bring your vision to life.