AWS EMEA
Media & Entertainment Symposium Online
The Challenge
AWS sought to transition their traditional in-person EMEA Media and Entertainment Symposium into a virtual format due to the challenges posed by the COVID-19 pandemic. With the aim to bring the AWS community together and create an engaging online symposium for media, entertainment, and video technology professionals, maintaining the quality and interactivity of the event while ensuring adherence to COVID-19 safety measures.
The Solution
Sleek collaborated closely with the AWS EMEA industry field marketing team to deliver the Media and Entertainment Symposium Online. Understanding the importance of branding, messaging, and production quality.
Sleek researched and sourced a studio to pre-record the sessions, managed set design to showcase the AWS brand while ensuring it didn't overpower the screen during filming. Production teams and equipment were carefully selected to meet client requirements, and speaker briefings ensured confidence and preparation on-screen.
To address COVID-19 safety concerns, Sleek implemented measures such as staggered arrival schedules, social distancing for speakers, attendee sign-in/out forms, mask availability, and hand sanitiser stations.
The Result
The virtual symposium was a resounding success from setup to filming and editing. The combination of individual presentations and panel discussions presented in a confident and engaging manner, while the creative set design brought the AWS brand to life without overwhelming the screen.
Sleek ensured a COVID-safe environment in the studio, with strict adherence to safety measures for all personnel involved. Pre-recording three weeks in advance allowed for meticulous editing, maintaining engagement, interest, and personalization. Attendees were encouraged to submit questions early, enhancing the interactive nature of the event despite being prerecorded. The seamless execution of the virtual symposium demonstrated Sleek's ability to adapt and innovate in delivering high-quality virtual events, even in challenging circumstances.
