Pernod Ricard
TFWA Duty Free & Travel Retail Global Summit
The Challenge
Pernod Ricard, a global leader in wine and spirits, aimed to make a significant impact at the TFWA Duty Free & Travel Retail Global Summit in Cannes, France. Jameson's was the lead brand they showcased in 2022 - their presence included one of the summits most extensive stands featuring catering and hosts, plus a branded suite for formal conversations with key customers.
The Solution
We provided three members of our core team to deliver this project. Sleek always work as an extension of our client's teams and adapt to their practices to ensure a seamless experience. Given this was the client's first time engaging an event agency, we needed to achieve this whilst highlighting the multiple ways Sleek could support and advise.
This meant that the scope of our work changed numerous times as we took responsibility for additional tasks and found creative solutions during the planning stages. Once onsite at this event, our team were able to further demonstrate their critical value by delivering stand enhancements and ensuring that the Pernod Ricard presence was one of the most notable at the exhibition.
The Result
The open and welcoming design of the Pernod Ricard Jameson stand meant it was extremely popular with attendees; it was noted for being one of the most impactful at the event. The client was delighted with the result and the performance of the Sleek team. We look forward to working on this exciting project again next year and have already begun discussing how Sleek can undertake additional responsibilities in 2023.
