AWS partners with the Natural History Museum
The Future Of Biodiversity Launch Night
The challenge
Amazon Web Services (AWS) sought to launch a partnership with the Natural History Museum, presenting a collaborative effort that would significantly enhance the museum's scientific research capabilities. The challenge lay in orchestrating an exclusive launch event that not only showcased this partnership but also provided an engaging platform for networking among the 500 exclusive guests, while seamlessly blending the AWS branding with the historic and iconic setting of the Natural History Museum.
The Solution
Sleek provided comprehensive full project management services for this project, overseeing everything from event delivery to crafting invitation copy and producing the opening video. The iconic Natural History Museum required a distinctive approach that aligned seamlessly with AWS branding.
The exterior of the building shimmered in the event hues, while inside, the AWS logo was elegantly projected onto the 150-year-old architecture. Strategic up lighting accentuated the venue's intricate details, with the majestic blue whale skeleton suspended from the ceiling dramatically illuminated, creating a truly captivating ambiance. As guests arrived, they were serenaded by a string quartet that harmonized beautifully with the historical surroundings. Fostering networking opportunities was a key focus and Sleek meticulously arranged the flow, furniture layout, and catering to facilitate seamless interactions.
Sustainability served as a core value for all brands involved, including Sleek. Therefore, vegetarian canapés and bowl food were served, while recycled lanyards and totems, as well as repurposed cooking oil for fuel, exemplified the commitment to eco-friendliness. Furthermore, for every meal served, the catering company pledged to provide a meal to a child in need, underscoring the shared dedication to giving back.
The Result
The client and their guests were delighted with this event which was both visually stunning and highly informative. Guests enjoyed an event that flowed effortlessly and were able to network with their peers. The speakers and panel were fascinating, and the technical aspects were flawless.
Sleek were extremely pleased to receive such positive feedback from all contributors and attendees. This was a truly unique event that we were incredibly proud to deliver to the highest standard.
