PEAK
AltitudeX
The Challenge
Peak, an AI platform for businesses, partnered with Sleek to introduce their new flagship event, AltitudeX. A global commercial AI summit held in Manchester. Designed to bring together business leaders, commercial teams, engineers, and data scientists who want to leverage technology and AI to reach new business heights.
The Solution
With the popularity of AI and technological advancements, Peak partnered with Sleek to deliver an engaging multifaceted summit experience, featuring three distinct event tracks for attendees: a main stage, peer-to-peer networking, and workshops. Sleek managed the venue transformation at Depot Mayfield to embody the AltitudeX theme. This encompassed ensuring flawless technical production, sourcing and and managing catering, efficient registration, branding, and crafting custom-designed swag. Additionally, the team orchestrated an unforgettable evening of music, dining, and entertainment, culminating in a memorable experience.
The Result
AltitudeX was a resounding success, with over 700 attendees, including unexpected additional delegates who Sleek efficiently accommodated. The experience featured renowned speakers including Matthew Syed, Christopher Wylie, and Leanne Fitzpatrick, who shared valuable insights on decision making. The evening experience provided a memorable conclusion to the event, with unique entertainment offerings. Peak achieved its objectives of engaging customers, partners, and prospects in innovative ways, raising brand awareness, and delivering a comprehensive representation of its business functions. The collaboration between Peak and Sleek received praise for its success and adaptability in handling last-minute changes.
“With Sleek’s ongoing support and expertise, we were able to launch our flagship summit with a big bang! Sleek were able to produce elements to our event that previously felt unachievable and their ability to adapt to last minute changes was impeccable. Thank you Jennifer, Nicole and the rest of the Sleek team!” - Marlee Briscoe - Events Manager - Peak
