The Importance of Event Videography in Building Your Brand

With the prevalence of TikTok, YouTube, multimedia billboards, and much more, the value of video in contemporary society is undeniable. And, this can be essential in modern marketing. With professional event videography, you can leverage this fact to reap multiple benefits through your events.

Event videography not only builds your brand’s legacy, but can create tangible returns through brand visibility, lead generation, and audience engagement. 

Here we’ll discuss this in more detail, drawing on the expertise of event video production professionals.

In this blog, we detail the following benefits of videography:

• Adding a dynamic visual element

• Creating valuable marketing materials

• Building a content archive

• Extending your brand’s reach on digital platforms

• Humanising your brand

• Creating real returns

The Benefits of Event Videography

In order to better illustrate the power of event video production and how it can transform your events, we called on Marcus from Affinity Media. 

A wealth of knowledge on this subject, Marcus offered us insights on how videography is vital to a brand, both internally and from a customer perspective. 

Here are six benefits of event videography:

Adding a dynamic visual element

Immersion is a notable factor in the success of an event. But, this doesn’t just apply to the attendees experiencing the event first-hand. It also applies to anyone experiencing the event afterwards through video.

Static images and audio recordings certainly have their place in this. But, videography is key when it comes to adding a dynamic visual element to the experience.

Professional event videography uses skillful camera techniques, angles, and editing to capture and portray the essence of presentations, discussions, and interactions in a way that is compelling to the viewer.

A polished video can transport viewers into the heart of the event, highlighting everything from the buzzing atmosphere of large events to the intimacy of breakout rooms and dinners. It can even bring viewers along for the whole experience, like we did with our AWS London Summit video which can be seen below.

Creating valuable marketing materials

Live events are excellent marketing tools. But, if they only exist in the live context, their lifespan and effect is somewhat limited. 

However, through videography, it is possible to extend this lifespan exponentially. 

By capturing event footage as well as testimonials and reactions, you create an array of resources which will prove valuable for future marketing efforts.

The footage of the event, for example, can be used to create promotional videos that highlight key moments, increasing the impact of the event and sparking interest in future events.

Clips from speakers can be used to enrich content like blogs and web pages, as well as add gravity to digital promotional material. This can be used to substantiate and drive forward brand messages in future marketing. 

Testimonial videos, on the other hand, can solidify the success of the event and entice future attendees. Potential customers tend to trust a brand more if it is endorsed by current customers, so reaction videos highlighting positive experiences shared by attendees, speakers, and sponsors can help build your brand and inspire participation in future events.

Building a content archive

From an internal perspective, video records of past events are highly valuable in documenting your brand’s evolution for posterity. 

Whether documenting product launches, successful summits, corporate announcements, or even team getaways, videos give you a tangible grasp of your company’s progress. 

But, more than this, you will also have useful insight into past events which can be used as a reference for refining your approaches.

Progress comes from examining your past performances and building on those. And, with detailed videos of past events, you will have a wealth of content such as keynote speeches, networking sessions, panel discussions, and more which can be used as a basis for organisational growth.

Extending your brand’s reach on digital platforms

In the digital age, an online presence is massively beneficial, if not crucial, to a brand’s success. A wide digital reach allows brands to cross borders and achieve potentially global notoriety. And, when it comes to expanding that digital reach, video is essential. 

Videos have proven highly capable of stopping the scroll on social media. And, importantly, videos are more likely to generate social shares, which is key to expanding your event’s visibility and attracting new audiences. 

By giving users the ability to like, comment, and share your videos across multiple platforms, you are able to make an impact on people all over the world, who otherwise may never have been able to attend, or possibly even hear about, your event.

And, beyond social media, videos also give you the ability to create richer content on your website, marketing emails, digital ads, and more. This is excellent for both SEO and UX.

Humanising your brand

Brand storytelling can prove highly successful in modern marketing. Some people are less likely to trust a faceless company. But, by opening the doors and inviting customers into their inner workings, many companies manage to foster a human connection to their audiences. 

Videos can help with this by telling stories from the heart of the brand. Event videography can artistically and professionally capture behind-the-scenes footage, testimonials, and genuine human moments, like we showed in our 2023 round-up below.

When customers see real employees and other customers sharing their perspectives and experiences, they are more likely to develop a personal connection to the brand that could foster trust and loyalty.

Creating real returns

Event video production isn’t just about capturing the essence of events. It is a marketing tool that can provide significant returns.

Video provides a wide reach that can increase brand visibility and aid with lead generation. 

Well-created event videos help expand the impact of the event, allowing audiences who didn’t attend the event to experience it, engage with it, and be influenced by it.

Furthermore, sharing event highlights across social media and other digital platforms increases exposure for the brand and attracts potential customers to future events.

And, producing videos that establish your brand as a thought leader in the industry is an excellent way of establishing trust and authority, which makes customer acquisition easier and leads to greater returns. 

Speak to Sleek About Event Video Production

Event videography can take a local event and give it a global stage. It can massively increase the reach and impact of the event, as well as enhance the experience of attendees. And, through the content creation that it allows, it can be an undeniable means of generating returns.

If you would like to increase the impact of your events with professional event video production, contact us here or fill out the form below and we’ll get in touch!